Shakespeare cant be a Marketer

The well known Poet and Play-writer, William Shakespeare has quoted "What's in the name?"

Can Shakespeare be an effective marketer? According to his above quote, definitely he cant be an effective marketer.

While formulating a Marketing strategy, a marketer needs to keep certain things in mind. The first and the most important thing is THE NAME- of product, of any programme, of service- so that it doesn't hurts the sentiments of the target customers.

Thus it all matters in the NAME when it comes to Marketing.

The latest example is TATA MOTORS' (click here to search jobs in TATA MOTORS') after-sales service Programme- Tata Motors Service Edge. The programme includes 24-hour on road assistance, rapid repairs for small dents and scratches, online appointments and memberships. (Reference- The Hindu Business Line Dated March 9, 2010, page 2)

The services are the normal services, just a NAME has been given to the programme.

                        

"Sachin is NOT a Bharat Ratna"- says Bal Thackeray

Imagine Sachin Tendulkar born in Haryana, Bihar, Gujrat, Kerela or Assam- NON-MUMBAIKAR in other words. Had he been the same Bharat Ratna in the eyes of Bal Thackeray? Had he got the say honour from Bal Thackeray?

I guess, No. For people like Bal Thakeray (including Raj or Udhav), its only about Maharashtra, Mumbai. Its never India for them.

NDTV-Toyota Greenathon

Corporate Social Responsibility is one way of marketing and getting into the minds of people. Atleast it forces the companies to think something good for the society, the latest example being NDTV- Toyota Greenathon. Otherwise in today's time instead of finding some logical news, we find such programs on WHAT-WE-CALL "THE NEWS CHANNEL" (The example is shown below)

(THIS IS OUR MOST FAMOUS AAJTAK NEWS CHANNEL)

NDTV and Toyota has collaborated with each other to make a small contribution to the society and work for the people living below poverty line.

To contribute a small part of your income click here.