Corporate Social Responsibility is one way of marketing and getting into the minds of people. Atleast it forces the companies to think something good for the society, the latest example being NDTV- Toyota Greenathon. Otherwise in today's time instead of finding some logical news, we find such programs on WHAT-WE-CALL "THE NEWS CHANNEL" (The example is shown below)
(THIS IS OUR MOST FAMOUS AAJTAK NEWS CHANNEL)
NDTV and Toyota has collaborated with each other to make a small contribution to the society and work for the people living below poverty line.
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2 comments:
other example could be the aircel save tiger campaign.
Ya thats a good example...
the main purpose of dis article is to remind channels like Aajtak that they are NEWS CHANNELS.
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