Saturday, March 20, 2010

Planet- New 'P' of marketing



The 'Green' is creating a buzz everywhere- let it be any sector- Automobile, manufacturing, IT/ITES or any field.
Even in politics- Surprised? YES. Green Politics- An ideology focusing on environmental goals.

You just Google the word "GREEN" and you will find hell lot of various ideas to 'Go-Green'. It has given an immense business opportunities with a single aim- Earn Money (the final objective of an organization). For instance, NextGen PMS Pvt Ltd is a new venture dealing in two domains- Waste of Energy and Emission Management. There are lot more startups around the world as well as in India who have started to get into this, the so called "Green Industry".

The companies are attracting customers by showcasing their concerns for the depletion of 'PLANET-EARTH'S' atmosphere by converting their corporate buildings into 'GREEN BUILDING'. 
Green Building is similar to a normal building with its main focus on extending the life span of left over natural resources. The number of Green-Buildings (LEED registered) increased from 10 in 2004 to 80 in 2007. 

The Mother Planet has gained a place in the minds of the customers and it has become an easy way to target them for the companies. Green has emerged as a new domain in the Service Industry with new startups coming up with Innovative ideas in Green Technology.

So, Indirectly speaking- Money is doing something good to the Human Mankind!!!


(Special contribution: Nipun Oberoi)

5 comments:

Anonymous said...

green is what i worship........ AMIGOS.....GRASS IS always greener on other side.....green is the new testament.......even Ferrari is comin up wid a green concept ...33 kms per gallon...green is my love!!!!!!!!

Gaurav Bhatia said...

@Sangwan... Thanks for sharing ur thought n knowledge too... :-)

Gaurav Bhatia said...

Even in old Hindi movies, all romantic songs were around TREES... Imagine, without trees... there would have been no romance in hindi movies... So, Trees were an important part of HINDI Cinema too... :-)

Nipun Oberoi said...

Good Article !!!
To add Green IT is becoming the need of corporates directing to lower TCO and better performance. Wipro Ltd has taken amazing initatives for Green IT. Please check out http://www.wipro.in/Products/greenpc/index.htm ; Even the new range of laptops e.go is of the same concept.

Gaurav Bhatia said...

@Nipun.. thanks for sharing dis with us... to add to dis, these were launched in ICFAI Business School- Bangalore and these latops are recycleable

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Assistant Manager Sales, Videojet Technologies Ph: +91 98990 19193 Continuous Inkjet Printers MBA- Marketing & Finance, Mechanical Engineering

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