The well known Poet and Play-writer, William Shakespeare has quoted "What's in the name?"
Can Shakespeare be an effective marketer? According to his above quote, definitely he cant be an effective marketer.
While formulating a Marketing strategy, a marketer needs to keep certain things in mind. The first and the most important thing is THE NAME- of product, of any programme, of service- so that it doesn't hurts the sentiments of the target customers.
Thus it all matters in the NAME when it comes to Marketing.
The latest example is TATA MOTORS' (click here to search jobs in TATA MOTORS') after-sales service Programme- Tata Motors Service Edge. The programme includes 24-hour on road assistance, rapid repairs for small dents and scratches, online appointments and memberships. (Reference- The Hindu Business Line Dated March 9, 2010, page 2)
The services are the normal services, just a NAME has been given to the programme.
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3 comments:
quite interesting post....ur creativity is gettin harnessed wel....:)
But the first thing I think is that u need to build up the TRUST for that NAME. Until that happens its just a name like any other name in the crowd.
@Sudeep... Agreed... dats where initiation is important... a name wont grow on its own, marketer has to work on it n grow it, spread it.
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