Marketing practices have always evolved with changing times... Reaching the customers, Push Strategy, Pull Strategy, ethical marketing (REALLY!!!), Ambush marketing, Dis Marketing, Dat Marketing... bla Bla Bla...
Latest trend- Non-Marketing!!! Confused? Its Grassroot marketing or Word-of-Mouth... in simple language.
Grass Roots Marketing is at local/personal level. What it requires is- Brand building, THE best Quality in the Market. Quality levels being so high that customers approach u after seeing the product. Or gives references to its close associates for our products. Word-of-Mouth increases exponentially- it can be both ways- negative or positive. So companies need to maintain their standards at all times- No 'for sake' customers, no loose ends, no bottlenecks, and no excuses.
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2 comments:
grassroot marketing is indeed the new trend....n focus is on quality rather dan quantity to build a brand..da companies needs to be on toes and to successfully create a niche of its own..!!
the prime exampke being blackberry in india...!!
@moon_blogger... thanks for ur useful comment. and nice example used... in fact dat might be next phone... :-)... Might be... :-)
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